Naboo rebrands, says AI cuts corporate event costs by 12%
Paris-based startup Naboo has announced a full rebrand along with an expanded positioning. While the company previously targeted event organizers, it now also speaks to finance teams demanding budget oversight. The platform uses AI agents to source vendors, negotiate, and handle routine work. The company processes more than $300 million in corporate events annually and says its AI cuts client costs by 12% on average. The rebrand caps off a busy year: in February, Naboo raised $70 million in a Series B round led by Lightspeed Venture Partners and opened an office in New York. • Founded in 2022 by four entrepreneurs: Maxime Edouard, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot • 180 employees across eight countries; clients include Google, Meta, Microsoft, Siemens, and a quarter of the companies in the CAC 40 index • Visual redesign created by agency Bleed; the company is expanding into corporate procurement
AI-processed from TNW; edited by Hamidun News
Paris-based startup Naboo, which specializes in booking and managing corporate events, has announced a full rebrand. The company is shifting its positioning — now addressing not just event organizers, but also finance teams and procurement departments that control budgets.
Naboo processes more than $300 million in corporate events annually and, according to the company, cuts client costs by an average of 12% per event. The company did not specify exactly which metrics are used to calculate these savings.
Two sides, one platform
The core idea behind the rebrand: event organizers and the people who pay for those events want different things. The former value speed and booking convenience, while the latter demand transparency and spending control. Naboo claims its platform now serves both groups in one place.
To do this, the company uses AI agents working in the background. They handle:
- Sourcing vendors and venues
- Clarifying client requirements and drafting specifications
- Routine administrative work
- Direct negotiations with vendors and rate agreements
"AI lets us push most of the complexity into the background, so our teams can spend more time on consulting, support, and service quality," said Brian Kulka, Naboo's chief brand and communications officer.
Design and strategic expansion
The new visual identity was created by Berlin-based design agency Bleed. The platform now positions itself not simply as an event-booking site, but as an integrated system bringing together event, procurement, and finance teams.
The rebrand caps off a busy year for the startup. In February 2026, Naboo raised $70 million in a Series B round led by investment firm Lightspeed Venture Partners. At the same time, the company opened an office in New York and announced plans to expand its presence in the corporate procurement space — launching an AI booking agent and rolling out a corporate payment card.
From founding to scale
Naboo was founded in 2022 by four entrepreneurs: Maxime Edouard, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot. The company now has 180 employees working across eight countries.
Its clients include roughly a quarter of the companies in France's CAC 40 index, as well as tech giants like Google, Meta, Microsoft, and Siemens.
AI negotiators are becoming a trend
Naboo isn't the only company using AI to automate vendor negotiations. Vertice (which acquired rival Vendr in June 2026) is developing an AI agent for negotiating software contracts. The niche is clearly drawing attention from investors backing both startups and larger players.
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Key Questions Answered
What are the key details on Two sides, one platform?
The core idea behind the rebrand: event organizers and the people who pay for those events want different things. The former value speed and booking convenience, while the latter demand transparency and spending control. Naboo claims its platform now serves both groups in one place. To do this, the company uses AI agents working in the background. They handle: Sourcing vendors and venues Clarifying client requirements and drafting specifications Routine administrative work Direct negotiations with vendors and rate agreements "AI lets us push most of the complexity into the
What are the key details on Design and strategic expansion?
The new visual identity was created by Berlin-based design agency Bleed. The platform now positions itself not simply as an event-booking site, but as an integrated system bringing together event, procurement, and finance teams. The rebrand caps off a busy year for the startup. In February 2026, Naboo raised $70 million in a Series B round led by investment firm Lightspeed Venture Partners. At the same time, the company opened an office in New York and announced plans to expand its presence in the corporate procurement space — launching an AI booking agent and rolling out a
What are the key details on From founding to scale?
Naboo was founded in 2022 by four entrepreneurs: Maxime Edouard, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot. The company now has 180 employees working across eight countries. Its clients include roughly a quarter of the companies in France's CAC 40 index, as well as tech giants like Google, Meta, Microsoft, and Siemens.
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