AirConsole joins Zeekr — N-Dream's first deal within the Geely family

The AirConsole gaming platform is expanding its footprint: it has officially entered Zeekr's EV portfolio at the Paris Motor Show. This marks N-Dream's (the developer's) debut within the Geely Auto Group and its first partnership with a Chinese automaker. It's also the platform's first reach into China itself — over three years, it has secured a place in 5 million vehicles from BMW, Volkswagen, Audi, Porsche, Škoda, and Tata Motors, though only from European and Indian factories.

From Zurich through Deutsche Bank to Pune

N-Dream's ownership history reflects the broader consolidation of software in the auto industry. The company is based in Zurich, but it's controlled by India's KPIT Technologies, which raised its stake from 26% to nearly 90% a year ago. So the Swiss startup became Indian in substance while retaining European management — and managed to win over premium automakers from Germany, the Czech Republic, and India, and now China as well.

BMW signed on in 2023, building AirConsole into the infotainment system across its ID lineup. Volkswagen followed in 2024, adding the platform to the Golf and other models. In both cases, games only run while the car is parked — safety takes up an entire screen's worth of requirements. Zeekr is first demonstrating the same approach on the 7GT: a Paris Motor Show visitor scans a code on the infotainment screen and starts playing, using their smartphone as a controller. Bandai Namco's PAC-MAN Championship Edition will serve as the flagship title; the cabin's ambient lighting system reacts to on-screen events.

Geely is positioning Zeekr as a European product

Zeekr is no longer independent: Geely completed its buyout in December and delisted the stock from the NYSE. The timing of the AirConsole partnership is no coincidence. Chinese brands already hold 15% of the European EV market (as of April), and the EU's 17–38% tariffs on Chinese imports have only slowed that growth marginally.

Geely is positioning Zeekr as a European product. The brand has R&D centers in Gothenburg, Sweden, Germany, and the UK; its design studio is also based in Gothenburg. Zeekr brought its entire European lineup to the Paris Motor Show. The parent company has gone further still: Geely announced it will no longer build its own factories, instead using Volvo's production lines — putting Chinese design inside the EU's customs perimeter and sidestepping the tariffs.

Zeekr began delivering vehicles in October 2021 and has already shipped over 900,000 cars. Its European presence spans Sweden, Norway, Denmark, the Netherlands, Belgium, Switzerland, Greece, Croatia, Slovenia, Romania, Bulgaria, Germany, Italy, Spain, Portugal, France, Finland, Lithuania, Estonia, Latvia, Poland, and Austria.

From announcement to launch

Antoine Cliquot, head of N-Dream, called the deal a signal of a shift in in-car entertainment — a new generation of automakers now treats infotainment as a core product feature rather than an add-on. The rollout is planned for late 2026 in select Zeekr models, bundled into the Zeekr Connected Premium package rather than sold separately.

Details remain to be filled in. AirConsole has a catalog of games for casual players of any age; any passenger can join in via their own smartphone. Bandai Namco is supplying PAC-MAN Championship Edition — a license that confirms the platform is now drawing the attention of major publishers. For Zeekr, it's a chance to position itself as a premium brand with European character; for N-Dream, it's deep access into the Asian market through Geely, one of the world's largest EV makers.