Google brings Gemini in Chrome to seven new countries in Asia and Oceania

Google is widening the reach of its built-in Gemini AI assistant in the Chrome browser: the feature is now available to users in seven countries — Australia, Indonesia, Japan, the Philippines, Singapore, South Korea and Vietnam.

Gemini is integrated directly into the browser, so users can interact with the AI while they browse, without switching between apps and tabs. The company is rolling the feature out on desktop and iOS at the same time in all the new countries, with one exception: in Japan, support is limited to desktop devices.

The expansion comes amid growing competition among browsers with built-in AI. Microsoft built Copilot into Edge long ago, while Opera and Arc are also experimenting with native AI features. Targeting the Asia-Pacific region looks strategically sound: Indonesia, Vietnam and the Philippines are among the fastest-growing internet markets in the world, with a combined audience of hundreds of millions of users.

Until now, Gemini in Chrome was available mainly in the US and a number of Western markets. Its reach has now grown noticeably, a clear signal that Google sees the built-in AI assistant not as an experiment but as a core browser feature for a global audience.

For users in the new countries, this means an AI helper right in Chrome's address bar and side panel, with no need to install extensions or open separate services. How actively people will use it remains to be seen over the coming months, but the geographic expansion itself suggests Google is betting on Gemini as a central element of the browsing experience.