OpenAI launches $100-a-month ChatGPT Pro plan, a direct answer to Claude Max

OpenAI has announced a new version of its ChatGPT Pro subscription priced at $100 a month. It sits between the $20-a-month Plus plan and the existing $200-a-month Pro plan, and competes directly with Anthropic's Claude Max plan, which costs exactly the same, The Verge reports.

What subscribers of the new plan get

The new $100-a-month Pro plan offers "5x more" usage of the Codex coding tool than the $20-a-month Plus plan, according to OpenAI's post on X. The company describes it as a fit for longer, more demanding Codex work sessions rather than occasional short queries.

• The new ChatGPT Pro plan costs $100 a month
• It offers "5x more" Codex usage than the $20-a-month Plus plan
• The existing top-tier $200-a-month Pro plan has not gone away and is sold separately
• The new plan is aimed squarely at Anthropic's Claude Max, which costs the same $100 a month
• OpenAI now has two plans called Pro at once, at $100 and $200 a month

"This is best for longer, more demanding Codex sessions,"

OpenAI's official announcement says.

Why OpenAI is targeting Anthropic

OpenAI is introducing a middle tier in an attempt to lure users away from Anthropic and its popular Claude Code tool, The Verge notes. Anthropic's Claude Max plan costs exactly $100 a month, and the new ChatGPT Pro occupies the very same price niche: for users who outgrow the limits of the cheaper Plus plan but don't need the full capacity of the top $200 plan.

The outlet notes that OpenAI now effectively has two products under the same Pro name, the old one at $200 a month and the new one at $100 a month, differing in the amount of Codex usage available. The structure muddles the naming, but it also closes a pricing gap where subscribers previously had to choose between a Plus plan that was too modest and a Pro plan that was too expensive.

What this means

The second Pro plan shows that the fight between OpenAI and Anthropic for developers who use AI to write code has turned into direct price competition: both companies are offering nearly identically priced plans aimed at heavy coding sessions. For users, that means more choice, but also a more complicated lineup, in which they now compare three ChatGPT subscription levels instead of two.

Frequently asked questions

How much does the new ChatGPT Pro plan cost?

The new plan costs $100 a month. It is a middle option between Plus at $20 a month and the previous Pro at $200 a month.

How does the new plan differ from the old $200 Pro?

The new plan offers "5x more" Codex usage than Plus and is designed for long, demanding coding sessions, while the old $200-a-month Pro plan continues to be sold separately, according to The Verge.

How does the $100 ChatGPT Pro differ from Claude Max?

Both plans cost the same: $100 a month. According to The Verge, OpenAI's new plan was created specifically to compete with Claude Max and to win over users of Anthropic's Claude Code tool.