Apple prepares Siri mode in iPhone camera, enhances Visual Intelligence in iOS 27

Apple is planning to embed AI deeper into the iPhone camera: according to Bloomberg, iOS 27 may feature a separate Siri mode alongside familiar shooting modes. If plans don't change, Visual Intelligence will stop being a hidden function and become a visible part of the main camera.

Camera as an entry point to Siri

Currently, Visual Intelligence on iPhone is tied to Camera Control and alternative workarounds like Control Center or the Action button on compatible models. For an average user, this is not the most obvious scenario: the feature exists, but it lives separately from where people most often work with images — the Camera app itself. Apple apparently wants to fix exactly this gap and make AI not an additional gesture, but an interface element that's immediately visible.

According to Bloomberg, Apple will move Visual Intelligence directly into the camera and format it as a new Siri mode alongside regular shooting modes. This is an important shift in product logic: instead of explaining where to find smart features, the company makes the camera the entry point to them. For Apple, it's also a way to better showcase Apple Intelligence in daily use rather than in separate demo scenarios that are easy to miss after first device setup.

What will be added to Visual Intelligence

The main update is not just a new label in the interface, but an expansion of the tasks themselves. Bloomberg reports that iOS 27 should teach the system to read nutritional labels on food packages and immediately enter nutritional data, as well as recognize contact information and send it to the Contacts app. In other words, the camera is increasingly transforming from a shooting tool into a layer of action over the real world: point, recognize, save, move on.

• Scanning nutritional labels on food packages
• Transferring contact information from business cards and printed materials to Contacts
• Faster launching of Visual Intelligence directly from the Camera
• Moving AI functions to the main interface instead of a hidden gesture

In practice, this looks like an attempt to remove unnecessary steps between recognition and action. Currently, many visual AI functions in smartphones impress at presentations but rarely become habitual tools: it's too unclear where they are located and when to launch them. Apple, judging by the leak, is betting not on exotic features, but on everyday scenarios — read a product's composition, save a number from a paper card, quickly understand what exactly the camera sees and what can be done with it next in the iPhone ecosystem.

iOS 27 context

The camera story is important also because it fits into Apple's broader turn around Siri. Earlier, Bloomberg already reported that iOS 27 is preparing a deeper overhaul of the assistant: a new interface, more system-level integrations, and a more prominent role for Apple Intelligence in everyday scenarios. A Siri mode in the camera looks like one of the most straightforward ways to demonstrate this upgrade to a mass audience without separate training and without complex voice commands.

Officially, Apple has not announced anything yet, so details may still change before release. But the time window is already clear: WWDC26 will start on June 8, 2026, and that's where the company typically shows key iOS versions and new AI features. If the leak is accurate, Apple will try to solve two tasks at once — upgrade Siri and simultaneously give Visual Intelligence a more prominent place inside iPhone where it can actually affect users' daily habits.

What this means

Apple is betting not on a separate AI app, but on embedding intelligence into the most frequent actions on a smartphone. If Siri actually enters the camera as a full-fledged mode, the fight for mobile AI will increasingly shift from chatbots to interfaces where recognition, search, and data saving happen in a single gesture.