Young Asian entrepreneurs profit from hateful AI content on Facebook

An investigation by The Guardian uncovered a global factory of hateful content. Hundreds of Facebook accounts with the British flag and names like Britain Today pass themselves off as organic communities. The people behind them are young entrepreneurs from Sri Lanka and Pakistan who create AI videos claiming that cafes are stopping serving bacon because of Muslims, as well as images of Victorian London captioned "when this was the real England." Alongside nostalgia is outright hatred: memes calling Islam a cancer and posts about a Muslim invasion of the West. The creators make money through Facebook monetization. *Meta is recognized as an extremist organization and banned in Russia.

AI-processed from Guardian; edited by Hamidun News
Young Asian entrepreneurs profit from hateful AI content on Facebook
Source: Guardian. Collage: Hamidun News.
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Article Fact Sheet & Key Figures
ParameterDetails
Primary sourceGuardian ↗
Editor-in-Chief
Key metric #1Creating content through AI (almost no costs)
Key metric #2Publishing through a network of dummy accounts (looks organic)
Key metric #3Monetization through Facebook (payments in dollars)

A Guardian journalist investigation has revealed a global scheme for spreading hateful content. Hundreds of Facebook accounts posing as British communities are actually managed by young entrepreneurs from South Asia who use AI to generate toxic content and monetize it. This is not ideological warfare — it's money.

Who's behind the accounts

Facebook accounts like Britain Today, Britannia News, English Voice look like organic communities of concerned Britons. In reality, they are content factories. Behind them are young people from Sri Lanka and Pakistan who neither live in Britain nor care about its politics. Their interest is simple: figure out Facebook monetization and launch a system that makes money. Language, flag, and ideology are just tools.

What content AI generates

Videos that look like statements from real people. A man complains that his café stopped serving bacon to avoid offending Muslims. Pictures of Victorian London with text "when the city was English and beautiful." This nostalgia seems like harmless criticism of change. But alongside it — open hatred. Memes calling Islam cancer. Posts about Muslims praying on the street as an invasion. Spreading the great replacement theory. Together, these posts work like microtoxins: each looks like an opinion, but in the stream they slowly poison.

Money in hatred

On Facebook, views are monetized: the more engagement, the more income. Young people from Asia discovered arbitrage — create hateful content in English (a high-income market) and publish it through a network of fake accounts. One successful account gets 10 million views a month. This is money that gets transferred back to South Asia. With this money you can live, hire operators, expand the factory.

  • Creating content through AI (almost no costs)
  • Publishing through a network of dummy accounts (looks organic)
  • Monetization through Facebook (payments in dollars)
  • Withdrawing money to low-cost countries

Why it works

Facebook optimizes for engagement — reaction, not truth. Hatred triggers reaction: people click, comment, share in anger. Algorithms amplify such content, pushing it up the feed. The platform only blocks obvious violations (direct calls for violence). As long as an account looks organic, the content stays.

What it means

Tools (AI for creation, platforms for publishing, payments for monetization) allow anyone to turn emotions into a commodity. Creators don't believe in ideology. But the consequences are real: content stokes phobias, divides societies, poisons discourse. Platforms choose neutrality over responsibility.

*Meta has been recognized as an extremist organization and is banned in Russia.

Story

Key Questions Answered

Who's behind the accounts?

Facebook accounts like Britain Today, Britannia News, English Voice look like organic communities of concerned Britons. In reality, they are content factories. Behind them are young people from Sri Lanka and Pakistan who neither live in Britain nor care about its politics. Their interest is simple: figure out Facebook monetization and launch a system that makes money. Language, flag, and ideology are just tools.

What content AI generates?

Videos that look like statements from real people. A man complains that his café stopped serving bacon to avoid offending Muslims. Pictures of Victorian London with text "when the city was English and beautiful." This nostalgia seems like harmless criticism of change. But alongside it — open hatred. Memes calling Islam cancer. Posts about Muslims praying on the street as an invasion. Spreading the great replacement theory. Together, these posts work like microtoxins: each looks like an opinion, but in the stream they slowly poison.

What are the key details on Money in hatred?

On Facebook, views are monetized: the more engagement, the more income. Young people from Asia discovered arbitrage — create hateful content in English (a high-income market) and publish it through a network of fake accounts. One successful account gets 10 million views a month. This is money that gets transferred back to South Asia. With this money you can live, hire operators, expand the factory. Creating content through AI (almost no costs) Publishing through a network of dummy accounts (looks organic) Monetization through Facebook (payments in dollars) Withdrawing money

ZK
Zhemal Khamidun — CPO at Alpina Digital, product manager of AlpinaGPT. Building AI products since 2019. Hamidun News is a pet project that grew into a production aggregator with 6,000+ readers.
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