Exadel acquires London-based Tangent: merger of AI-engineering and UX-design

The AI consulting ecosystem continues to consolidate. Exadel (owned by investment fund Sun Capital) has acquired Tangent, a London-based studio specializing in digital interface design and user experience.

What Happened

Tangent will become part of Exadel's Digital Experiences division. The terms of the merger remain confidential, but the strategy is clear: Exadel is strengthening its capabilities in building digital experiences (UX/UI) for corporate clients seeking assistance with AI transformation of their business processes. The British studio will continue to operate under its own name but will gain access to the parent company's global infrastructure and client base.

Who Are These Players

Exadel is a major software and consulting provider with offices in Tampa, Florida. The company works with global corporations, helping them implement AI, cloud solutions, and conduct digital transformation. Exadel already had a design practice, but it was weaker than its engineering division. Tangent is a London-based consulting studio that works with premium corporate clients. Its projects have included interface improvements for SAP and digital transformations for InterContinental Hotels Group (IHG) hotel networks. Tangent is known for deep understanding of the needs of large organizations. For Tangent, this acquisition represents an opportunity to scale and gain access to a larger client base.

Why This Matters for the Market

The merger reflects a fundamental shift: corporations are now seeking integrated partners that can offer everything under one roof. An AI tool without good design is a powerful engine in a poor chassis. Users need interfaces that not only work correctly but are also easy to use, intuitive, and secure.

• Growing demand for integrated solutions (AI + UX + implementation)
• Designing AI systems requires specialized skills and expertise
• Companies offering a complete package win more contracts

What This Means

Exadel has strengthened its portfolio at a strategically critical moment. AI transformation of corporations will become one of the largest consulting markets in the next 5–10 years. Companies will need not only models and algorithms, but also assistance in restructuring processes, training employees, and creating interfaces through which AI will interact with people. Exadel can now offer all of this.